The recent news that more agencies are ditching AVE in favour of cost per thousand people reached (CPT) and other metrics is to be applauded...
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The death of AVE in the PR industry is to be celebrated but when it comes to understanding success, context is key
Friday, August 19, 2011
Blog post on the PR industry rejecting AVE.
The recent news that more agencies are ditching AVE in favour of cost per thousand people reached (CPT) and other metrics is to be applauded...
The recent news that more agencies are ditching AVE in favour of cost per thousand people reached (CPT) and other metrics is to be applauded...
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