Case Studies
Brief: Walt Disney Studios Motion Pictures International asked Beatwax to come up with a promotional concept that would capture the hearts and imaginations of all. An idea that could be toured Worldwide, hitting specific territories in the build up to the release; the theme of which wouldnít be lost in translation.
Solution: Up, Up and Away! Carl and Russell will be flying over a country near you!
Inspired by the key poster artwork, we were able to materialise the once thought impossible by replicating Carl's house and the thousands of balloons protruding out of his chimney in the form of one of the most unique hot air balloons in the history of ballooning!
The one of a kind hot air balloon incorporates a specially designed envelope which includes over five hundred mini balloons singularly stitched to the 84,000 cubic foot basic shape that when inflated looks like a cluster of helium balloons mimicking Carl's handy work! To finish off the effect a cold air inflatable which is shaped to look like Carl's house wraps around the basket.
The balloon is scheduled to travel around the World over the next 5 months hitting different territories close to their release.
The balloon will be performing a series of daring flights at famous landmarks in each territory. Media ties-ins also feature in which partners give away exclusive flights in the balloon across territory in exchange for editorial and promotional coverage. Local voice talents have been enlisted in each territory for photo opportunities in the balloon.
It has so far appeared in France and Germany making appearances at Disneyland Paris in front and above the Sleeping Beauty Castle, the French Premiere in Marseille, the Chocolate Museum in Cologne, the Leipziger Platz in the centre of Berlin and the Air Balloon Lorraine Mondial Festival and the Warsteiner International Balloon Festival (two of the largest balloon festivals in the calendar).
The largest cinema multiplexís in Germany and France featured special event days featuring a visit from our balloon and a screening of the film. It also made a guest appearance at the Bristol Balloon Fiesta here in the UK where over 400,000 people saw the balloon take part in the mass balloon launch.
It will also be flying to Italy, Japan, and the USA for the domestic home entertainments release. In the UK, we pulled off a spectacular PR stunt, actually flying the balloon through the open drawer bridge of Tower Bridge to secure global media acclaim. The logistical preparation for this particular task was genuinely immense in persuading all the relevant London authorities that this could feat could be done safely. The proceeding week had seen the balloon fly over Edinburgh castle as part of the activity around the Scottish premiere of the film. In Italy the balloon appeared in Turin as part of a competition winners day in which a range of media partners provided winners drawn from all over Italy to take part in tethered flights. A dramatic flyover of the Alps was also attempted, launching from the northern Italian town of Mondovi.
Watch this space
Solution: Up, Up and Away! Carl and Russell will be flying over a country near you!
Inspired by the key poster artwork, we were able to materialise the once thought impossible by replicating Carl's house and the thousands of balloons protruding out of his chimney in the form of one of the most unique hot air balloons in the history of ballooning!
The one of a kind hot air balloon incorporates a specially designed envelope which includes over five hundred mini balloons singularly stitched to the 84,000 cubic foot basic shape that when inflated looks like a cluster of helium balloons mimicking Carl's handy work! To finish off the effect a cold air inflatable which is shaped to look like Carl's house wraps around the basket.
The balloon is scheduled to travel around the World over the next 5 months hitting different territories close to their release.
The balloon will be performing a series of daring flights at famous landmarks in each territory. Media ties-ins also feature in which partners give away exclusive flights in the balloon across territory in exchange for editorial and promotional coverage. Local voice talents have been enlisted in each territory for photo opportunities in the balloon.
It has so far appeared in France and Germany making appearances at Disneyland Paris in front and above the Sleeping Beauty Castle, the French Premiere in Marseille, the Chocolate Museum in Cologne, the Leipziger Platz in the centre of Berlin and the Air Balloon Lorraine Mondial Festival and the Warsteiner International Balloon Festival (two of the largest balloon festivals in the calendar).
The largest cinema multiplexís in Germany and France featured special event days featuring a visit from our balloon and a screening of the film. It also made a guest appearance at the Bristol Balloon Fiesta here in the UK where over 400,000 people saw the balloon take part in the mass balloon launch.
It will also be flying to Italy, Japan, and the USA for the domestic home entertainments release. In the UK, we pulled off a spectacular PR stunt, actually flying the balloon through the open drawer bridge of Tower Bridge to secure global media acclaim. The logistical preparation for this particular task was genuinely immense in persuading all the relevant London authorities that this could feat could be done safely. The proceeding week had seen the balloon fly over Edinburgh castle as part of the activity around the Scottish premiere of the film. In Italy the balloon appeared in Turin as part of a competition winners day in which a range of media partners provided winners drawn from all over Italy to take part in tethered flights. A dramatic flyover of the Alps was also attempted, launching from the northern Italian town of Mondovi.
Watch this space
Go Back