Case Studies
..When two great fertility symbols collide
Brief: Create a PR stunt in true Simpsons style that will generate mass national and regional media coverage.
Our challenge: How to introduce him to the UK during a one off 24 hour visit?!
Solution: The Rude Man of Dorset Meets The Rude Man of Springfield!
Carved into the side of the rolling Dorset downs since the 16th Century, the chalk giant is said to have fertile magic. It is tradition for young women and amorous couples to visit the giant to ensure conception.
The arrival of a 70m by 50m Homer Simpson mirroring the actions of the giant and brandishing his very own magical symbol, a donut caused quite a stir.
Taking over 2 days and using more than 200 litres of bio-degradable paint, the mockery of a national landmark in a cheeky and ironic manner epitomises what has made The Simpsons so popular over the last 17 years.
Results: Huge FREE media value secured in nearly ALL national press including, The Sun, The Mirror, The Daily Telegraph, The Independent, Daily Mail, The Times, Daily Star.
International and national TV coverage secured with SKY NEWS here and in the US. GMTV did a special news story the following morning.
Most emailed story on BBC NEWS Worldwide and featured across countless other internet sites including ITN is multi media platforms, Guardian Unlimited and channel4news.com.
Regionally, ITV WEST filmed a special news feature for the 6pm and 10pm News. BBC South, BBC Spotlight and BBC Exeter also ran key news stories.
Interviews with the landowner featured on Radio 4 is the Today programme, BBC World Service and on drive time on LBC 1152.
International coverage was as far reaching as Sweden, America, Australia and India.
Brief: Create a PR stunt in true Simpsons style that will generate mass national and regional media coverage.
Our challenge: How to introduce him to the UK during a one off 24 hour visit?!
Solution: The Rude Man of Dorset Meets The Rude Man of Springfield!
Carved into the side of the rolling Dorset downs since the 16th Century, the chalk giant is said to have fertile magic. It is tradition for young women and amorous couples to visit the giant to ensure conception.
The arrival of a 70m by 50m Homer Simpson mirroring the actions of the giant and brandishing his very own magical symbol, a donut caused quite a stir.
Taking over 2 days and using more than 200 litres of bio-degradable paint, the mockery of a national landmark in a cheeky and ironic manner epitomises what has made The Simpsons so popular over the last 17 years.
Results: Huge FREE media value secured in nearly ALL national press including, The Sun, The Mirror, The Daily Telegraph, The Independent, Daily Mail, The Times, Daily Star.
International and national TV coverage secured with SKY NEWS here and in the US. GMTV did a special news story the following morning.
Most emailed story on BBC NEWS Worldwide and featured across countless other internet sites including ITN is multi media platforms, Guardian Unlimited and channel4news.com.
Regionally, ITV WEST filmed a special news feature for the 6pm and 10pm News. BBC South, BBC Spotlight and BBC Exeter also ran key news stories.
Interviews with the landowner featured on Radio 4 is the Today programme, BBC World Service and on drive time on LBC 1152.
International coverage was as far reaching as Sweden, America, Australia and India.
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