Tasked with adding excitement and accessibility to the launch of Virgin Media’s 100Mb broadband, we created the Ultrafast Taxi fleet to offer free lifts to the public (as well as several exclusive media packages).

The activity used supercars as a shorthand for speed and played on the iconic nature of the Hackney Carriage to create a captivating narrative, with imagery that travelled the world and footage that secured high profile broadcast coverage (including BBC lunchtime and evening television news).

The campaign generating a huge buzz off and online with everyone talking/tweeting about the cars, and customer sign-up for the 100Mb service way beyond expectations within just 24 hours of the announcement - http://tiny.cc/77ftsdir50.